Located at 225 S 18th Ave., the free-standing restaurant is slated to open Monday, February 5.

For media inquiries, please contact:

Kristen Tracy | PR Manager | 262-250-2802


WAUSAU, Wis. (January 29, 2024) – Cousins Subs® proudly announces the opening of its newest location in Wausau, Wis., scheduled to open Monday, February 5. With 91 locations, including 53 corporately owned establishments, Cousins Subs continues to expand its footprint, bringing its renowned deli fresh and grilled-to-order subs to the vibrant Wausau community.

The 2,200 square-foot restaurant, located at 225 S 18th Ave, Wausau, WI 54401, boasts a full-service drive-thru, seating for 40 guests, and the brand’s distinctive ‘Milwaukee Sub Shop’ ambiance. Adorned with natural wood, stone, and metal accents, the décor reflects Cousins Subs’ commitment to its cuisine philosophy, rich history, and community engagement, exemplified through its Make It Better Foundation. Digital menu boards enhance the overall dining experience.

“The opening of our Wausau location marks an exciting chapter in our expansion journey,” said Justin McCoy, vice president of marketing at Cousins Subs. “Cousins Subs is dedicated to providing the Wausau community with our signature deli-fresh subs, excellent service, and a dining experience that reflects our passion for quality.”

Cousins Subs’ extensive menu, featuring deli-fresh subs and made-to-order sides, will be available for dine-in, drive-thru, pick-up and delivery. Catering orders can conveniently be placed through the Cousins Subs website. Customers enrolled in Cousins Club, the brand’s point-based loyalty program, will earn one point for every $1 spent, both online and in-store.

Cousins Subs is excited to bring its renowned subs to Wausau and looks forward to serving the community with its commitment to quality and community engagement. 

For more information about Cousins Subs and its menu offerings, please visit

About Cousins Subs

Wisconsin-based Cousins Subs®, a family-owned, fast casual sub shop established in 1972 by Bill Specht and his cousin, is driven by the mission to Believe in Better – both in the quality of food it serves and in the communities it supports. Cousins Subs and its franchisees operate nearly 100 sub sandwich shops throughout Wisconsin and Indiana, providing guests with quality deli fresh and made to order grilled subs using only the freshest ingredients on its signature bread baked daily. For more information, visit You can also find Cousins Subs on Facebook, X, Instagram and TikTok.