Sub shop pledges to donate $0.50 for every kid’s meal sold to Feeding America Eastern Wisconsin.

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Kristen Tracy | PR Manager | 262-250-2802


MILWAUKEE (January 15, 2024) – Cousins Subs®, alongside Milwaukee basketball star Bobby Portis Jr. and Feeding America Eastern Wisconsin, today announced a kid’s meal promotion in support of the 2024 PB&J Challenge. Now through the end of February, guests who purchase a kid’s meal at participating Cousins Subs locations in the Milwaukee and Fox Valley area will receive a limited-edition Bobby Portis headband. In addition, Cousins Subs will donate $0.50 for every kid’s meal sold during the promotional timeframe to Feeding America Eastern Wisconsin.

The PB&J campaign strives to provide children with the fuel they need to achieve maximum potential in the classroom and on the playground. 

According to Feeding America Eastern Wisconsin, peanut butter is one of the most requested food items at shelters and pantries. This shelf-stable protein provides necessary nutrients for children and is great in a meal or snack.

In further support of the 2024 PB&J Challenge, Cousins Subs released a special limited-time-only PB&J kid’s meal – available at participating locations throughout the campaign. 

“Cousins Subs was founded on its commitment to serve others and support the communities we call home,” said Justin McCoy, vice president of marketing at Cousins Subs. “We are proud to again partner with Bobby and Feeding America Eastern Wisconsin in support of the PB&J Challenge. Bobby is a staple in the community and we’re thrilled to offer our guests the opportunity to give back in this way, while also rewarding them with a new, exclusive Bobby headband in the process.” 

Sandwich lovers can order their favorite kid’s meal in-store, online or through the Cousins Subs mobile app to participate. No promotional code is needed as all kid’s meal orders will automatically qualify for this promotion. In addition, Cousins Club members will receive one point for every dollar they spend on their order.

Offer valid only at participating Milwaukee area and Fox Valley Cousins Subs locations. Headbands available while supplies last. Guests may purchase a headband in-store for the price of a kid’s meal or online at for $10 each or three for $25. 

To place an order, please visit 

About Cousins Subs

Wisconsin-based Cousins Subs®, a family-owned, fast casual sub shop established in 1972 by Bill Specht and his cousin, is driven by the mission to Believe in Better – both in the quality of food it serves and in the communities it supports. Cousins Subs and its franchisees operate nearly 100 sub sandwich shops throughout Wisconsin and Indiana, providing guests with quality deli fresh and made to order grilled subs using only the freshest ingredients on its signature bread baked daily. For more information, visit You can also find Cousins Subs on Facebook, X, Instagram and TikTok.