COUSINS SUBS® PARTNERS WITH INDIANA UNIVERSITY ATHLETICS FOR ‘$100K HALF-COURT HAUL’

BLOOMINGTON, Ind. (November 7, 2023) – Cousins Subs®, the Midwest-based sub sandwich chain, is excited to announce its partnership with Indiana University Athletics for the ‘$100K Half-Court Haul’ sweepstakes. This exciting opportunity gives fans the chance to be selected to shoot a half-court shot with a chance at winning a whopping $100,000. The sweepstakes also kicks off the brand’s Indiana expansion efforts, with three new locations slated to open in Indianapolis in 2024.

Fans can enter the ‘$100K Half-Court Haul’ daily through Saturday, March 2, 2024, for a chance to win two tickets to attend the last IU Men’s Basketball home game on Sunday, March 10 and have the incredible opportunity to participate in the $100,000 Half-Court Contest, where he or she will have a chance to shoot a half-court shot for a chance to win the cash prize.

"We are thrilled to introduce Cousins Subs to IU basketball fans and partner with Indiana University Athletics for the ‘$100K Half-Court Haul’ sweepstakes,’” said Justin McCoy, vice president of marketing at Cousins Subs. "This is an exciting opportunity for fans to not only win a substantial cash prize but also experience the thrill of being part of an IU Men’s Basketball game."

“We are so excited to partner with Cousins Subs on the ‘$100k Half-Court Haul’. It’s such a great thing for IU fans and an awesome opportunity for them to interact with a fantastic company like Cousins Subs,” said Cole Morris, manager of business development at IU Sports Properties. 

Cousins Subs story began more than 50 years ago in 1972 when Bill Specht and his cousin set out to bring their favorite sub sandwiches from Atlantic City, N.J. to their new hometown of Milwaukee. Since then, Cousins Subs has built a name for itself throughout the Midwest, by serving better subs on their famous bread baked daily and featuring only the highest quality meats, produce and sides sourced locally whenever possible. 

The brand is excited to partner with the IU Athletics team and to enter the Indianapolis market, where each new location will feature Cousins Subs’ full menu of deli fresh and grilled to order subs and made to order sides for dine in, drive-thru, pick-up, curbside and delivery. The new locations will also feature the brand’s signature “Milwaukee Sub Shop” look, complete with digital menu boards, natural wood, stone and metal accents, and décor that promotes Cousins Subs’ cuisine philosophy, rich history and commitment to its communities through its Make It Better Foundation.

For more information about the ‘$100K Half-Court Haul’ sweepstakes and to enter for a chance to win, please visit www.iuhoosiers.com/cousinssubs. For more information on Cousins Subs, please visit www.cousinssubs.com.

About Cousins Subs

Wisconsin-based Cousins Subs®, a family-owned, fast casual sub shop established in 1972 by Bill Specht and his cousin, is driven by the mission to Believe in Better – both in the quality of food it serves and in the communities it supports. Cousins Subs and its franchisees operate nearly 100 sub sandwich shops throughout Wisconsin and Indiana, providing guests with quality deli fresh and made to order grilled subs using only the freshest ingredients on its signature bread baked daily. For more information, visit cousinssubs.com. You can also find Cousins Subs on Facebook, X, Instagram and TikTok.