Located at 1432 US-51, the new restaurant is open 10 A.M. to 10 P.M. daily.

For media inquiries, please contact:

Kristen Tracy | PR Manager | 262-250-2802


STOUGHTON, Wis. (February 20, 2024) – Cousins Subs® announced yesterday the grand opening of its new restaurant in Stoughton, Wis. Accompanied by the Greater Madison Chamber of Commerce, store staff and Cousins Subs corporate leadership team members, the new location celebrated with a ribbon-cutting ceremony.

The 1,900 square-foot restaurant boasts a full-service drive-thru, seating for 32 guests, and the brand’s distinctive ‘Milwaukee Sub Shop’ ambiance. Adorned with natural wood, stone, and metal accents, the décor reflects Cousins Subs’ commitment to its cuisine philosophy, rich history, and community engagement, exemplified through its Make It Better Foundation. Digital menu boards enhance the overall dining experience.

“Opening this location marks yet another stride in our mission to deliver our exceptional subs to the community while reinvesting in the Madison area,” said Jason Westhoff, president at Cousins Subs. “After remodeling our store on East Washington last year and launching a new store in Sun Prairie in January, we're thrilled to expand our footprint into this market, and look forward to serving our Stoughton guests.”

Cousins Subs’ extensive menu, featuring deli-fresh subs and made-to-order sides, will be available for dine-in, drive-thru, pick-up and delivery. Catering orders can conveniently be placed through the Cousins Subs website. Customers enrolled in Cousins Club, the brand’s point-based loyalty program, will earn one point for every $1 spent, both online and in-store.

In keeping with its dedication to the Stoughton community, Cousins Subs aims to contribute to the local economy by creating job opportunities and actively participating in the area's growth and development. The restaurant, open seven days a week from 10:00 a.m. to 10:00 p.m., is currently seeking enthusiastic team members who can enjoy flexible schedules, complimentary meals, and next-day pay in a welcoming, family-friendly work environment. Interested applicants are invited to visit 

As Cousins Subs becomes an integral part of the Stoughton neighborhood, the brand looks forward to fostering meaningful connections with residents and supporting the communities it serves. For more information about Cousins Subs and the new Stoughton location, please visit 

About Cousins Subs

Wisconsin-based Cousins Subs®, a family-owned, fast casual sub shop established in 1972 by Bill Specht and his cousin, is driven by the mission to Believe in Better – both in the quality of food it serves and in the communities it supports. Cousins Subs and its franchisees operate nearly 100 sub sandwich shops throughout Wisconsin, Illinois, and Indiana, providing guests with quality deli fresh and made to order grilled subs using only the freshest ingredients on its signature bread baked daily. For more information, visit You can also find Cousins Subs on Facebook, Twitter, Instagram and TikTok.