The restaurant is located at 706 W. Northland Avenue, Appleton, WI 54914

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MILWAUKEE (June 17, 2022) Cousins Subs® announced the restaurant in Appleton, Wis. is now a corporate-owned location. The restaurant was purchased from franchise partner Kim Seidler, who owned the location since January 2003. It is the 44th location owned by Cousins Submarines, Inc. of the brand’s nearly 100 restaurants in Wisconsin, Illinois and Indiana.

The 1,190 square-foot location offers seating for 50 guests and encompasses the brand’s signature ‘Milwaukee Sub Shop’ look, complete with natural wood, stone and metal accents, décor that promotes Cousins Subs’ cuisine philosophy, rich history and commitment to its communities through its Make It Better Foundation.

In recent years, Cousins Subs has expanded their footprint by more than doubling their corporate-owned unit count to 44 locations through acquisitions of existing units over the past several years. 

“We truly appreciate Kim’s contributions to the brand and the Appleton community,” said J.J. Grube, vice president of finance at Cousins Subs. “We are excited to add the Northland Ave. location in Appleton to our corporate portfolio as we continue to invest in our brand.”

Just this year, Cousins Subs corporate acquired two franchise stores in Sussex and Appleton and opened three free-standing drive-thru locations outside of the Milwaukee area in Green Bay and Sheboygan. A fourth free-standing location in Stevens Point is set to open later this year.

The recently acquired restaurant is located at 706 W. Northland Avenue, Appleton, WI 54914. For more information, visit

About Cousins Subs

Wisconsin-based Cousins Subs®, a family-owned, fast casual sub shop established in 1972 by Bill Specht and his cousin, is driven by the mission to Believe in Better – both in the quality of food it serves and in the communities it supports. Cousins Subs and its franchisees operate nearly 100 sub sandwich shops throughout Wisconsin and Indiana, providing guests with quality deli fresh and made to order grilled subs using only the freshest ingredients on its signature bread baked daily. For more information, visit You can also find Cousins Subs on Facebook, X, Instagram and TikTok.