The contest offers Wisconsin high school seniors a shot at $20,000 in scholarships and an unforgettable encounter with legend Donald Driver.

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MILWAUKEE (February 1, 2024) – Cousins Subs®, in collaboration with its Make It Better Foundation and legend Donald Driver, is proud to announce the return of the Driven at Heart Scholarship Contest for its second year. This contest will empower four exceptional Wisconsin high school senior athletes with a staggering $20,000 in scholarships and an exclusive opportunity to meet the legendary Donald Driver at the prestigious Wisconsin Athletic Hall of Fame 74th Annual Induction Ceremony.

Formerly recognized as the Wisconsin Sports Awards Scholarship Contest and rebranded last year under the guidance of Driver and the Wisconsin Athletic Hall of Fame, the program has bestowed $200,000 in scholarships upon 44 student-athletes since 2013. It continues to be a beacon for students striving to excel both academically and athletically.

“I’m thrilled to be a part of this contest for the second year and look forward to my active role throughout the entire process,” said Driver. “To all the high school seniors out there, remember, it's not just about the game you play—it's about the heart you bring to it. I look forward to meeting the incredible individuals who embody what it means to be 'driven at heart.’”

Throughout the month of February, eligible high school seniors graduating in 2024, engaged in a WIAA-sanctioned sport, excelling in academics, and actively participating in community initiatives, are invited to apply for this life-changing opportunity.*

After the contest entry period, the Cousins Subs Make It Better Foundation Board of Directors, working alongside Driver and representatives from the Wisconsin Athletic Hall of Fame, will award scholarships to four outstanding finalists. This includes two $7,500 scholarships (one male and one female) and two $2,500 scholarships (one male and one female).

The crowning moment for the finalists and their families will be the Wisconsin Athletic Hall of Fame 74th Annual Induction Ceremony, hosted by Donald Driver on April 20, 2024, in Milwaukee. The ceremony will feature a special spotlight on the finalists during a statewide TV special of the event.

“At Cousins Subs, we believe in investing in the future, and the Driven at Heart Scholarship Contest is our way of championing the next generation of leaders,” said Justin McCoy, vice president of marketing at Cousins Subs. “These young athletes inspire us with their passion for excellence and we’re honored to play a role in shaping their bright futures.”

The scholarships are made possible through the Cousins Subs Make It Better Foundation, a nonprofit organization committed to funding causes that address health and wellness, hunger, and youth education in the communities served by Cousins Subs.

*For eligibility requirements and to complete the application online, visit by Feb. 29, 2024 Students must apply online by 11:59PM CST on Feb. 29, 2024. If mailing in an entry, it must be postmarked Feb. 24, 2024, or it will not qualify

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Established in 2013, the Make It Better Foundation is a nonprofit charitable organization that aims to improve the general welfare and quality of life in the communities Cousins Subs serves. The foundation is dedicated to funding three areas of interest that are vital to any community: health and wellness, hunger and youth education. Since its inception, the Make It Better Foundation has awarded more than $1 million in grants and scholarships to students and nonprofit organizations throughout Wisconsin. For more information on the Make It Better Foundation, visit


The Wisconsin Athletic Hall of Fame celebrates Wisconsin athletic icons of Yesterday, Today & Tomorrow. The Wisconsin Athletic Hall of Fame was Founded in 1951 – the first state Athletic Hall of Fame in the United States. The Wisconsin Athletic Hall of Fame (1951) was created before the Pro Football Hall of Fame (1963) or the Naismith Memorial Basketball Hall of Fame (1959). The Wisconsin Athletic Hall of Fame Foundation’s Mission: To preserve Wisconsin’s rich history of athletic excellence, celebrate the values and virtues of sports and to inspire the principles of Teamwork, Leadership and Character development from Wisconsin’s greatest athletic heroes to our athletes of the future so that we can positively impact the culture and life lessons of youth athletics in Wisconsin and beyond. We strive to make athletics more affordable, impactful and accessible for all. For more information, please visit

About Cousins Subs

Wisconsin-based Cousins Subs®, a family-owned, fast casual sub shop established in 1972 by Bill Specht and his cousin, is driven by the mission to Believe in Better – both in the quality of food it serves and in the communities it supports. Cousins Subs and its franchisees operate nearly 100 sub sandwich shops throughout Wisconsin and Indiana, providing guests with quality deli fresh and made to order grilled subs using only the freshest ingredients on its signature bread baked daily. For more information, visit You can also find Cousins Subs on Facebook, X, Instagram and TikTok.