COUSINS SUBS® COLLEGE PARK KICKS OFF WEEKEND DONATION CAMPAIGN TO SUPPORT LOCAL SCHOOLS

Weekend Sales Fundraiser to Benefit Five School PTOs, with Matching Donations from the Brand’s Make It Better Foundation.

For media inquiries, please contact:

Kristen Tracy | PR Manager | 262-250-2802

kristen.tracy@cousinssubs.com

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INDIANAPOLIS (September 23, 2024) – Cousins Subs® is excited to announce a special community initiative at its College Park location, benefiting local schools through its "Weekend Donation" campaign. From September 27 to November 3, five schools will have the opportunity to raise funds for their Parent-Teacher Organizations (PTOs) with a percentage of weekend sales donated directly to their cause. The school that generates the highest sales over their designated weekend will also receive a matching donation from the Cousins Subs Make It Better Foundation.

“We’re thrilled to engage with the Indianapolis community and support our local schools through this fun, competitive event,” said Justin McCoy, vice president of marketing at Cousins Subs. “At Cousins Subs, we’re always looking for ways to make a positive impact, and we hope this initiative helps these schools achieve their goals while enjoying a great meal with family and friends.”

The Weekend Donation schedule is as follows:

September 27 - September 29: Westlane Middle School PTO

October 4 - October 6: Greenbriar Elementary School PTO

October 18 - October 20: Creekside Middle School PTO

October 25 - October 27: Northview Middle School PTO

November 1 - November 3: Trailside Elementary School PTO

During each school's designated weekend, 15% of sales from Friday to Sunday will be donated to the respective PTO. Additionally, the Cousins Subs Make It Better Foundation will offer a matching donation based on the school’s sales and size:

1st Place: 100% match

2nd Place: 75% match

3rd Place: 50% match

4th Place: 25% match

5th Place: 10% match

As an added bonus, visitors can enter the "Free Subs for a Year" drawing by submitting their information at the College Park location during any campaign weekend. 

This initiative marks one of the first major community-driven efforts at the Cousins Subs College Park location, the brand’s very first store in Indianapolis. Cousins Subs, a family-owned company rooted in the Midwest, is committed to serving its communities through its Make It Better Foundation, which was established to extend the brand’s mission of creating a world of good. Since its inception, the Foundation has provided more than $1.2 million in funding for health & wellness, hunger and youth education initiatives throughout the communities Cousins Subs serves.

“We hope to see families, students and community members come together to support these schools,” added McCoy. “Not only is this a great opportunity to give back, but it’s also a fun way to engage with the local community.”

Cousins Subs, known for its fresh, made-to-order subs and dedication to local causes, continues to expand its presence across the Midwest, with the College Park and newly opened Emerson locations serving as key steps into the Indianapolis market.

For more information, visit www.cousinssubs.com.

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ABOUT THE MAKE IT BETTER FOUNDATION

Established in 2013, the Make It Better Foundation is a nonprofit charitable organization that aims to improve the general welfare and quality of life in the communities Cousins Subs serves. The foundation is dedicated to funding three areas of interest that are vital to any community: health and wellness, hunger and youth education. Since its inception, the Make It Better Foundation has awarded more than $1.2 million in grants and scholarships to students and nonprofit organizations throughout Wisconsin. For more information on the Make It Better Foundation, visit www.cousinssubs.com/foundation.


About Cousins Subs

Wisconsin-based Cousins Subs®, a family-owned, fast casual sub shop established in 1972 by Bill Specht and his cousin, is driven by the mission to Believe in Better – both in the quality of food it serves and in the communities it supports. Cousins Subs and its franchisees operate nearly 100 sub sandwich shops throughout Wisconsin and Indiana, providing guests with quality deli fresh and made to order grilled subs using only the freshest ingredients on its signature bread baked daily. For more information, visit cousinssubs.com. You can also find Cousins Subs on Facebook, X, Instagram and TikTok.