COUSINS SUBS® AND DONALD DRIVER DELIVER HOLIDAY CHEER TO CHILDREN IN NEED

Campaign Raises $6,000 to Provide Toys for Children’s Wisconsin Fox Valley Hospital

For media inquiries, please contact:

Kristen Tracy | Director of Communications

kristen.tracy@cousinssubs.com

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APPLETON, Wis. (Dec. 19, 2024) – Cousins Subs® in partnership with Green Bay football legend Donald Driver, is proud to announce the impactful results of their Driven to Deliver Cheer campaign, which brought holiday joy to children in need across the Fox Valley.

Over the week-long campaign, Cousins Subs and Driver raised $6,000—$3,000 donated by Cousins Subs and $3,000 contributed by Driver—to purchase toys for Children’s Wisconsin Fox Valley Hospital. This morning, Driver visited a Target in the Fox Valley area to personally select the toys before hand-delivering them to the hospital, ensuring local children experienced the magic of the season.

“The holidays are all about giving back, and I’m grateful to have joined Cousins Subs in spreading cheer to children who need it most,” said Driver. “Seeing the smiles on their faces today was a reminder of the power of community and compassion.”

The Driven to Deliver Cheer campaign took place from Dec. 5 through Dec. 12 at seven Fox Valley Cousins Subs locations co-owned by Driver. For every sub sold, Cousins Subs and Driver each donated 40 cents—a nod to Donald's iconic football number 80—with all proceeds going directly toward purchasing the toys.

Participating locations included:

  • Appleton: 706 West Northland Avenue | 3630 West College Ave
  • Green Bay: 2410 East Mason Street | 2901 Ramada Way, Suite 100
  • Neenah: 667 S Green Bay Road
  • Oshkosh: 1508 South Koeller Street | 2231 Westowne Avenue

“This campaign reflects the heart of Cousins Subs—caring for our communities,” said Justin McCoy, vice president of marketing at Cousins Subs. “It’s been a privilege to partner with Donald to bring joy to children and families this holiday season, showing just how much a little giving can make a big difference.”

Cousins Subs and Driver extend their heartfelt thanks to the Fox Valley community for their support in making this initiative a success. For more information or to find a location near you, visit www.cousinssubs.com. 

About Cousins Subs

Wisconsin-based Cousins Subs®, a family-owned, fast casual sub shop established in 1972 by Bill Specht and his cousin, is driven by the mission to Believe in Better – both in the quality of food it serves and in the communities it supports. Cousins Subs and its franchisees operate nearly 100 sub sandwich shops throughout Wisconsin and Indiana, providing guests with quality deli fresh and made to order grilled subs using only the freshest ingredients on its signature bread baked daily. For more information, visit cousinssubs.com. You can also find Cousins Subs on Facebook, X, Instagram and TikTok.