Driven at Heart Scholarship Contest

Applications open on February 1, 2025. The application will not be available to view online or download until then.

• Student must complete an online application or download the application and mail it to N83 W13400, Leon Rd, Menomonee Falls, WI 53051 by the deadline of 11:59PM CST February 28, 2025. Mailed applications must be postmarked by February 28, 2025. This will include responses to the following questions:
  • In 250-300 words, explain your involvement in the community and what drives you to give back.
  • In 200 words, describe an athletic moment that taught you an important life lesson and how athletic participation will assist you in future academic and athletic success.
  • Please describe your future career goals.
  • Please indicate any additional information that you believe would be of assistance to the selection committee. 
• Student must submit an official copy of transcripts.
• Student must submit two letters of recommendation. First, an athletic endorsement from a school staff member. Second, an endorsement for community work from a community member.
• Click here to view the Official Rules.

• Four Wisconsin high school student-athletes will be selected to receive one of the following scholarships:
  
  • First Place Prize: $7,500 scholarship awarded to one male AND one female athlete.
  • Runner-Up Prize: $2,500 scholarship awarded to one male AND one female athlete.

• Must be a second semester senior.
• Must have participated in a WIAA sanctioned sport during his/her high school career.
• Must have a cumulative Grade Point Average (GPA) of at least 3.5 (on a 4.0 scale). Grades earned through the most recently completed grading period should be used.
• Must be involved with civic or community organization(s) or activities during his/her high school career (grades 9-12).
• Must be available to attend the Wisconsin Athletic Hall of Fame Induction Ceremony in Milwaukee on Thursday, July 24, 2025. If the ceremony does not take place, Cousins Subs will coordinate an alternative event for winners and their family at a date and location yet to be determined. 
• Must be a college bound student. The educational institution must be accredited, either by the Accrediting Council of Independent Colleges and Schools (ACICS), or by the North Central Association of Colleges and Schools.
• Must consent to be photographed, audio recorded and/or video recorded, and all photographs, audio recordings and video recordings become the property of Cousins Subs, Inc. A Publicity Release Form will be required to be signed by all finalists. If the applicant is under the age of 18, an adult must sign on his/her behalf.

• In mid-April, the Make It Better Foundation Committee, including Donald Driver and reps from the Wisconsin Athletic Hall of Fame, will review all eligible applications, and the four (4) Finalists will be selected. 

• Each of the four finalists will be required to attend the Wisconsin Athletic Hall of Fame Induction Ceremony held in Milwaukee. Passes for the event will be provided for the student and two adult family members. 
• Each of the four finalists will receive a travel stipend of $100 and hotel accommodations for themselves and up to two adult family members for the evening of the Induction Ceremony event. 
• If the Wisconsin Athletic Hall of Fame Induction Ceremony does not take place in 2025, Cousins Subs will coordinate an alternative event for the four winners and their families.