Located at 1432 US-51, the new restaurant is slated to open Monday, February 19.

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Kristen Tracy | PR Manager | 262-250-2802


STOUGHTON, Wis. (February 14, 2024) – Cousins Subs® proudly announces the opening of its newest location in Stoughton, Wis., scheduled to open Monday, February 19. This marks the second store the brand will open in the area in 2024, reflecting its commitment to serving local communities and continuing to reinvest in the Madison area. With 92 locations, including 54 corporately owned establishments, Cousins Subs continues to expand its footprint, bringing its renowned deli fresh and grilled-to-order subs to the Stoughton community.

The 1,900 square-foot restaurant, located at 1432 US-51, Stoughton, WI 53589, boasts a full-service drive-thru, seating for 32 guests, and the brand’s distinctive ‘Milwaukee Sub Shop’ ambiance. Adorned with natural wood, stone and metal accents, the décor reflects Cousins Subs’ commitment to its cuisine philosophy, rich history, and community engagement, exemplified through its Make It Better Foundation. Digital menu boards enhance the overall dining experience.

Cousins Subs’ extensive menu, featuring deli-fresh subs and made-to-order sides, will be available for dine-in, drive-thru, pick-up and delivery. Catering orders can conveniently be placed through the Cousins Subs website. Customers enrolled in Cousins Club, the brand’s point-based loyalty program, will earn one point for every $1 spent, both online and in-store.

In keeping with its dedication to the Stoughton community, Cousins Subs aims to contribute to the local economy by creating job opportunities and actively participating in the area's growth and development. The restaurant, open seven days a week from 10:00 a.m. to 10:00 p.m., is currently seeking enthusiastic team members who can enjoy flexible schedules, complimentary meals, and next-day pay in a welcoming, family-friendly work environment. Interested applicants are invited to visit 

“Opening our doors in Stoughton isn't just about subs; it's about commitment,” said Justin McCoy, vice president of marketing at Cousins Subs. “We're here to serve fresh, flavorful food while supporting the local community and making meaningful connections with our guests.”

As Cousins Subs becomes an integral part of the Stoughton neighborhood, the brand looks forward to fostering meaningful connections with residents and supporting the communities it serves. For more information about Cousins Subs and its new location, please visit 

About Cousins Subs

Wisconsin-based Cousins Subs®, a family-owned, fast casual sub shop established in 1972 by Bill Specht and his cousin, is driven by the mission to Believe in Better – both in the quality of food it serves and in the communities it supports. Cousins Subs and its franchisees operate nearly 100 sub sandwich shops throughout Wisconsin and Indiana, providing guests with quality deli fresh and made to order grilled subs using only the freshest ingredients on its signature bread baked daily. For more information, visit You can also find Cousins Subs on Facebook, X, Instagram and TikTok.