Sub Shop Partners with Summerfest on VIP Festival Promotion

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MILWAUKEE (May 16, 2022) Cousins Subs® and Summerfest, known as “The World’s Largest Music Festival,” have teamed up to create the ultimate VIP concert experience for the avid festival goer.

Now through June 10, 2022, music lovers can enter to win a VIP festival experience that includes two tickets to an American Family Insurance Amphitheater Summerfest concert, VIP passes, Summerfest Store gift card, dinner courtesy of Cousins Subs, overnight hotel stay and parking.

Nine winners will be chosen for the following concerts during Summerfest at the American Family Insurance Amphitheater, Jason Aldean & Gabby Barrett (June 23), Justin Bieber (June 24), Lil Wayne, Wiz Khalifa & Wu-Tang Clan (June 25), Disturbed, Lamb of God, with Chevelle (June 30), Machine Gun Kelly with Avril Lavigne (July 1), Halsey (July 2), Rod Stewart with Cheap Trick (July 7), Backstreet Boys (July 8), Thomas Rhett with Ryan Hurd and Rhett Akins (July 9).

“We’re celebrating our brand’s 50th anniversary this year,” said Justin McCoy, vice president of marketing at Cousins Subs. “In honor of this milestone, we’re thrilled to once again partner with Summerfest and provide our guests a chance to take their Big Gig experience to the next level with this unique concert-going opportunity.”

“Cousins Subs and Summerfest have both been a part of the community for over 50 years.  We are excited to join forces and give fans the opportunity to be a VIP at the festival and experience our diverse lineup, from Jason Aldean to Lil Wayne, and Halsey to Backstreet Boys, there’s something for everyone,” said Sarah Pancheri, Chief Operating Officer and Vice President of Marketing, Milwaukee World Festival, Inc.

Individuals can enter daily at

Cousins Subs is a Milwaukee and Wisconsin-based sub shop that has been a longtime partner and featured vendor at Summerfest since the early 1980s. 

Those looking to fuel up during the nine-day festival, can find the Cousins Subs concession located in the Miller Lite Oasis across from the stage. This year, in addition to the sub shop’s standard variety of deli-fresh and grilled to order subs made with chicken or steak as well as fries and Wisconsin Cheese Curds, festival goers can indulge in a few new menu items. In honor of the brand’s 50th anniversary, Cousins Subs limited-time-only anniversary East Coast Philly Cheese Steaks will be available, as well as the brand’s delicious shakes in four flavors: chocolate, vanilla, strawberry, and – exclusively to the Summerfest menu – Blue Jazzberry. 

For more information on Cousins Subs, please visit

About Cousins Subs

Wisconsin-based Cousins Subs®, a family-owned, fast casual sub shop established in 1972 by Bill Specht and his cousin, is driven by the mission to Believe in Better – both in the quality of food it serves and in the communities it supports. Cousins Subs and its franchisees operate nearly 100 sub sandwich shops throughout Wisconsin and Indiana, providing guests with quality deli fresh and made to order grilled subs using only the freshest ingredients on its signature bread baked daily. For more information, visit You can also find Cousins Subs on Facebook, X, Instagram and TikTok.